19 Jun How Business Intelligence Can Drive Sales Enablement
Customers are the true sales person for any company or brand. It is this understanding that then drives the need for engagement with your customers. Making sure that the entire brand story relates with your brand advocates that exist in your customer base. We can define then sales enablement for a successful company is one that allows deeper customer engagement that drives brand loyalty.
Depending on the nature of your business, this could be direct end consumers or the distributors in your supply chain. Wholesale, Retail, Ecommerce, and Manufacturing all have the same need for enabling of sales.
Having this understanding then your customers engage with you through several points that should be measured and fully understood.
- Marketing Campaigns & Promotions
- Products and Services
- Customer Service
- Warranty / Quality
The above by far is not an exhausted list of domains in which a customer has a touch point with your company and the value it brings to the world. However following the value driven business intelligence strategy, we should narrow our scope and expand from a solid base.
With this base you are now able to start targeting activities that work within the four domains as well as cross them. This includes the ability to understand customer and product performance. Sales goal tracking vs. actuals. Customer churn and market basket analysis, and more.
Let me review now with you by example. Specifically looking at the field sales teams that exist within your organization. If we look at the critical need of this role, it relates to:
- Goal focused summarized view
- Ability to know the customer and their touch points with your company
- Understanding of products and services to further engage with the customer
As previously mentioned, the above list is also not a complete list. However now, as before, you have a solid base in which to build out from.
Because of our value driven business intelligence strategy Hillstar is able to craft with your sales team an action oriented experience that enables them to go forth and win. With our ability to enable a true native, mobile experience your sales team gains the ability to more fully engage with your customer base.
This includes ability to understand where your sales team stands vs. goals from their mobile devices. Ability to dive deeper into product knowledge and use predictive models to identify suggestions or who and how you can engage. Further end-to-end write back capability that allows completing of workflows, and deeper reach that spans your entire sales team.
Through your investments we will work with you as a trusted partner that unlocks your data’s full potential. Taking advantage of our expertise your story will include one of true sales enablement through actionable business intelligence.
If you would like to see this in action, with your data then fill out the short form below and we will get back in touch with you. Let’s super charge your sales team through deeper customer engagement!